TEDxGuangzhou (TEDxXiguan) 2014-2023

重新定义“设计”的意义

曹雅涵

谈到设计，人们往往联想到美观的物品、精致的布局或精巧的包装。然而，真正的设计远不止于此。一个产品需要拥有吸引人的外观，但设计贯穿于制造、运输、上架到消费者手中每个环节。如今，“设计思维”受到越来越多关注，这种思维带来了更优秀的产品与服务。而社会设计师 Alisa Tsao 在 TEDxXiguan 的舞台上提出的观点提醒我们，即使是身边最普通的事物，仍有很大的改进空间。更重要的是，每个人都可以参与其中。

来自台湾的社会设计师曹雅涵，正在领导一个以老年人福祉为目标的项目。她并不自视为“全知全能”的设计师，而是通过与社区的互动和协作，推动改变的实现。

曹雅涵和她的团队运用设计思维解决社会问题，目前正在广州，特别是西关，开展相关项目，致力于用设计让社会变得更美好。

Rethink “Design”

Alisa Tsao

When we talk about design, we think of beautiful things, careful layout, detailed package. But a real design is more than these. A product needs to be good looking, but design goes into every process from manufacturing to transporting, from on shelf to in hands of customers. Now more and more people think about “design thinking”, which gives us better products and better services. But what Alisa Tsao, a social designer, said on TEDxXiguan stage might be able to remind you that we have a lot of room for improvements even in the most mundane things around us, and even more importantly that you too, can participate.

Yahan Cao is a social designer from Taiwan. She is now leading a project to design a better world for the elderlies. Instead of thinking she’s the “know-it-all” she asks for help and participation from the community itself as she facilitate change to happen.

Using design thinking to address social topics, Cao and her team is now working on a project in Guangzhou and in Xiguan in particular.